WINN MADDREY

Strategic Marketing Communications
& PR Expertise

Winn Maddrey, CEO and Founder of Blue Nine Partners (B9P), has dedicated his career to marketing communications, specializing in corporate crisis management, mergers & acquisitions (M&A), public relations (PR), and other marketing business initiatives. From his experience in the public sector in Washington, D.C., to helping private sector clients navigate change management, Winn has worked with a wide range of clients, including B2B and B2C companies, private enterprises, and publicly held firms. His expertise extends to corporate communications for venture capital (VC) and private equity (PE)-backed companies, where he has helped guide businesses through significant transformations.

Whether advising in the boardroom, speaking at the podium, or representing clients in media interviews, Winn is skilled at navigating complex marketing strategies and sensitive situations. He excels in coaching clients on handling critical issues, particularly in crisis management, and often serves as the spokesperson when businesses need to manage reputational risks or communication challenges. His deep understanding ensures that clients are equipped to drive impactful change in any environment.

In the last 10 years, Winn has:

• Led corporate communications for a $300 million (USD) international business
• Led marketing communications for a $50 million (USD) business
• Managed communications during multiple transactions (10 deals in 18 months)
• Served as approved national media spokesperson for numerous entities
• Deployed multiple digital transformation projects, related to CRM and marketing automation
• Planned, strategized and executed multiple go-to market strategies, rebranding, naming, trademark and copyright initiatives
• Worked on multiple crisis scenarios, including involved organizations such as PETA, Moms Demand Action, Greenpeace

Crisis Management Scenarios:

Accidental death, immigration issue(s), protest(s), walkout(s), product recall(s), executive misconduct, executive retirement, board/senior leadership issue(s), legal action(s), litigation issue(s), legislative action(s), compliance action(s), regulatory action(s), HIPAA/CMS/Medicare/Medicaid, contract dispute(s), scandal(s), tainted product, supply chain, labor dispute(s), cyber-security/data breach, university issues (assault, academic, athletic, leadership)

Change Management and/or Transaction Scenarios:

Merger, acquisition, divestiture, de-merger, restructuring, reorganization, spin-out, turnaround, commercialization, IPO.

Why Trust Blue Nine Partners With Your Marketing Communications?

With decades of experience and a proven track record, B9P is your trusted resource for public relations (PR), crisis management, corporate marketing and communications, business transactions, company transitions, change management, lawsuits, and more. We work alongside you, developing a tailored plan that is executed seamlessly.