Crisis Communication

THE SITUATION

When a top 5 U.S. solar developer faced a potential lawsuit, their legal counsel referred them to Blue Nine Partners. Since timing and revelations about the lawsuit were beyond the client’s control, we were tasked for preparing for every contingency. This was seen as a reputational risk for the business as well potentially impacting customers, partners and others business relationships.

THE B9 SOLUTION

Drawing on years of public relations experience, Blue Nine Partners immediately began planning and drafting communications for virtually every “what if” scenario.

We developed plans of attack and of response. We had communications at the ready to notify company executives, employees, customers and the community, all with the intention of protecting employee jobs and the business itself. We prepped executives for both planned interviews and unexpected media coverage. We drafted talking points to ensure that, no matter what, our client was prepared and would not be caught off guard, no matter how events unfolded.

We worked thought legal counsel to ensure we were synced with legal strategy and prepared for media inquiries with planned, proactive response plan.

Services