A professional services firm wanted to expand its marketing base into new industries and new geographies, but was unsure how to commercialize their services. They had considerable experience that could be re-applied to new clients, but without a plan or a database, were unsure of what “next steps” would yield the best transactions.
They had the talent. What they needed was a plan. Blue Nine Partners partnered with them, actually embedding for periods of time as a marketing consultant, bringing significant experience, discipline and forward-thinking momentum. The first step was identifying target prospects, ranking them, and determining the best ways to reach them.
We need to be intentional about this.
In just a few short months and with Blue Nine’s plan and partnership, the agency has already successfully reached into new geographies and industries, and importantly, now has short-term and long-term plans for continued client acquisition.
The plan established them in some new areas, expanding into other industries and geographies and helping them develop new ways to approach prospects.
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