Industrial B2B

THE SITUATION

A major industrial business was going through an internal restructuring, which would affect internal team(s). The goal was for to help the team focus on the most profitable accounts. In doing so, the company would hand over smaller, less profitable accounts for management by a distributor.

There would be no layoffs, however, there was a concern that internal sales reps might feel that accounts were being “taken away,” thus minimizing their potential income. Announcing the change would require a sure touch and a thoughtful communications strategy.

THE B9 SOLUTION

Having assisted with similar situations, Blue Nine Partners was able to help the company prepare, ease the transition, and ensure that impacted team(s) understood the benefits of outsourcing less profitable accounts.

For businesses that haven’t been through certain situations, bringing in the right team makes all the difference.

We put together a 90-day communication strategy and schedule, including a meeting agenda and talking points, and drafted team communications and announcements, statements from the CEO and individual department heads, follow-up FAQs, and post-announcement communications, so the company would be well-prepared and the team would embrace the change, rather than resist it.

Services