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case study // I have a deal

Acquisition Transaction Communications

country: USA
Industry: Publishing

THE SITUATION

A client was preparing to acquire a strategic complementary player in the technology space. Worked closely with the Program Management Office to align with acquisition transaction and closing. It was important that internal and external audiences heard directly from the company in a succinct, managed and consistent fashion throughout the transition.

THE B9 SOLUTION

Blue Nine Partners developed strategic framework for rolling out the announcement from closing to integration to post-120 days from close. Then developed the content, managed the timeline and conveyed information to minimize disruption.

A member of a marketing communications team pointing at a white board of Post-its discussing planning, communications strategy, internal communications, external communications, and Communications Development and Deployment.

It was important that internal and external audiences heard directly from the company.

Blue Nine managed media relations with trade media, regular media, key account communication, vendor/partner communications along with internal, ongoing corporate communications.

Services

  • Marketing Communications strategy
  • Communications strategy
  • Internal Communications
  • External Communications
  • Planning
  • Communications Development and Deployment