WINN MADDREY

Winn has been working in communications his entire career, from the public sector in Washington, D.C. to the private sector. Clients have ranged from B2B to B2C, from private entities to publicly held. In addition, he has worked with VC and PE-backed companies.
Used to being engaged on issues that exist in the boardroom, at the podium or in a media interview, Winn is adept at advising on these issues, coaching clients in these scenarios and even being the spokesperson.

In the last 10 years, Winn has:

• Led corporate communications for a $300 million (USD) international business
• Led marketing for a $50 million (USD) business
• Managed communications during multiple transactions (10 deals in 18 months)
• Served as approved national media spokesperson for numerous entities
• Deployed multiple digital transformation projects, related to CRM and marketing automation
• Planned, strategized and executed multiple go to market strategies, rebranding, naming, trademark and copyright initiatives
• Worked on multiple crisis scenarios, including involved organizations such as PETA, Moms Demand Action, Greenpeace

Crisis scenarios:
Accidental death, immigration issue(s), protest(s), walkout(s), product recall(s), executive misconduct, executive retirement, board/senior leadership issue(s), legal action(s), litigation issue(s), legislative action(s), compliance action(s), regulatory action(s), HIPAA/CMS/Medicare/Medicaid, contract dispute(s), scandal(s), tainted product, supply chain, labor dispute(s), cyber-security/data breach, university issues (assault, academic, athletic, leadership)

Change Communications and/or Transaction scenarios:
Merger, acquisition, divestiture, de-merger, restructuring, re-organization, spin-out, turnaround, IPO.