A professional services firm wanted to expand its marketing base into new industries and new geographies, but was unsure how best to proceed. They had considerable experience that could be re-applied to new clients, but without a plan or a database, were unsure of what “next steps” would yield the best results.
They had the talent. What they needed was a plan. Blue Nine Partners partnered with them, actually embedding for periods of time as a marketing consultant, bringing significant experience, discipline and forward-thinking momentum. The first step was identifying target prospects, ranking them, and determining the best ways to reach them.
We need to be intentional about this.
In just a few short months and with Blue Nine’s plan and partnership, the agency has already successfully reached into new geographies and industries, and importantly, now has short-term and long-term plans for continued client acquisition.
The plan established them in some new areas, expanding into other industries and geographies and helping them develop new ways to approach prospects.