From NYT Book Review
Re: “The Computer Made Me Do” It by William Saletan Two books are reviewed and at least one of them really interests me. Jane McGonigal’s Reality Is Broken and the premise – as I understand it – uses the framework of gaming to, hopefully, both reward and ultimately encourage good behavior. Presumably this occurs when …
From PRWeek, February 2011
Re: Commentary – “A Certain Level of Insurgency will Amplify The Impact of Public Affairs Efforts,’ by Tony Podesta I recently read this commentary and it reminded me of a program we set up in 2004 to make an issue relevant in three US Senate races in NC, SC and GA. What did we do …
From PRSA Tactics, February 2011
Re: “Emotions in Motion: Telling Powerful Stories” I recently read this excerpt from the PRSA 2010 International Conference and it was an interesting refresher since the excerpted content came from a session I attended. What spoke to me then – and does still – is the notion of , “… the listener “Brain Velcro” and …
